Whole-house water softeners, whole-house filtration, salt-free conditioners and reverse osmosis, sold at direct distributor pricing by a local, veteran-owned team. Buy online and we ship in 5 to 7 business days, or book a free in-home water test anywhere in San Diego, Riverside and south Orange County.
Every price below is the starting price for the complete system, hardware only. Pick a system to buy now, or view its details and sizes.
Not sure which system is right for your home? Get a free in-home water test
Every softener is built on a metered Clack WS1 valve with a 1" bypass, UXC 10% cross-linked resin, catalytic carbon and a brine tank with safety valve.
Not sure which size? Compare sizes and specs or call (619) 853-6087
Scale on your water heater and appliances, extra soap and bottled water all add up. Slide to match your home and see what you lose each year, and how fast a Pure Coast system pays it back.
Slide each one to match what your home spends.
Cases, delivery jugs and refill stations. The included RO faucet replaces them.
Lost heater efficiency, shorter appliance life, clogged fixtures and repair calls.
Soft water cuts detergent and soap use by about half.
wasted per year on untreated water
Built from your sliders above. The blue line is everything you spend: the $1,995 system plus salt and RO filters every year. The green bars are what you stop wasting. Once the bars pass the line, the system has paid for itself.
Tap any year on the chart to see its numbers. Upkeep uses about $70 a year in softener salt and about $80 a year in RO filters.
Battelle: tank water heaters lose about 4% efficiency for every 5 grains of hardness. Soft water also lets you wash in cold water.
In Battelle tests, tankless heaters failed from scale in 1.6 years on 26 gpg water. Dishwashers and washers last longer without it.
Battelle: showerheads on hard water lost 75% of their flow in under 18 months of use.
Less scale inside pipes, valves and toilet parts means fewer repair calls and descaling jobs.
WQRF study: soft water cut laundry and dishwasher detergent by 50% or more in very hard water.
Americans drink 47.3 gallons of bottled water per person each year. The included 8-stage RO faucet replaces it.
How we estimate this: starting values reflect a home that buys bottled water each month, before price increases. Payback divides the $1,995 system by your yearly cost minus about $150 a year in salt and RO filters, so it matches the chart. Appliance loss uses Battelle research for the Water Quality Research Foundation. Soap uses WQRF's 50% detergent reduction. Bottled water is replaced by the included reverse osmosis faucet. The chart's cost line adds about $70 a year in softener salt and $80 a year in RO filters to a $1,995 water softener + filtration system. Your results depend on your home, water use and local rates. Sources: Battelle Memorial Institute for WQRF (2009 to 2010); Scientific Services S/D for WQRF (2011); Beverage Marketing Corporation (2024).
No commission, no pressure and no surprise charges. Just clean water, done right.
No middleman and no commissioned salespeople, so you pay a fraction of typical dealer prices.
A San Diego, veteran-owned team that tests, installs and supports systems across Southern California.
Every system is backed by a lifetime limited warranty, plus our 30-day guarantee.
| Compare | Pure Coast Water | Typical dealer |
|---|---|---|
| Upfront pricing | Posted online | Hidden until the in-home pitch |
| Sales approach | No commission | Pushy, commissioned upsells |
| Valve and parts | Clack, industry standard | Often proprietary |
| What you pay | From $350 to $2,695 | Often $5,000 to $10,000 |
| Warranty | Lifetime limited | Varies |
Pick your system online, or book a free in-home water test and we'll recommend one.
Check out online with our secure Stripe checkout. Sales tax is calculated at checkout.
We confirm your details within 24 hours and ship in 5 to 7 business days.
Our local team installs in Southern California, quoted separately, or your plumber connects it.
It depends on your water and your goals. For hard water scale plus chlorine taste, choose the water softener + filtration system. For chlorine and chloramine only, choose whole house filtration. For scale protection with no salt, choose a salt-free conditioner or the Pentair 3-stage system. For purified drinking water, add reverse osmosis. Not sure? Book a free in-home water test.
No. Prices are for the complete system, hardware only. In Southern California, professional installation by our local, veteran-owned team is quoted separately at your free water test, or your own licensed plumber can install it.
Systems ship in 5 to 7 business days. Water softener, filtration and salt-free systems are $149 for SoCal delivery or $259 for nationwide shipping. Reverse osmosis ships free.
A water softener removes hardness minerals using salt, for soft water and spot-free glass. A salt-free conditioner keeps the minerals in your water and changes how they behave so they don't stick as scale, with no salt, electricity or drain.
Every system includes a lifetime limited warranty, plus our 30-day guarantee.
We test and install throughout San Diego County and within a 90-mile radius, including North County, the South Bay, Temecula, Murrieta, Riverside and south Orange County. We ship systems anywhere in the continental U.S.
Our local, veteran-owned team will test your water at home and recommend the right system, with no pressure and no commission.