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Privacy Policy

Pure Coast Water Company LLCEffective Date: October 9, 2026

Important notice regarding text messaging data

Pure Coast Water Company LLC ("we," "us," or "our") DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

Information We Collect

We collect the following types of information:

Information You Give Us

  • Name, email address, phone number, and home address (street, city, state, and ZIP code)
  • Whether you own or rent your home, and any details you share about your water
  • Your text message consent choice, the consent wording you agreed to, and the date and time you agreed
  • Payment information when you make a purchase

Information Collected Automatically

  • IP address, browser type, device information, and browser user agent
  • The page you first arrived on, the page where you submitted a form, and the website that referred you
  • Advertising campaign details (UTM parameters) and ad click identifiers, such as Google Click ID (gclid) and Facebook Click ID (fbclid)
  • Browser identifiers stored in cookies or local storage, including Meta browser identifiers (_fbp and _fbc) and a browser ID generated by our website
  • Website usage patterns and analytics

Customer Communication

  • Records of inquiries and service requests
  • Water test results, appointment details, and preferences
  • Service history, warranty records, and feedback

How We Use Your Information

We use collected data for:

  • Scheduling and performing your free water test, quotes, installations, and service
  • Processing transactions, payments, and financing applications you request
  • Communicating with you about your inquiries, appointments, and promotions
  • Understanding which ads and pages brought you to us, and measuring and improving our advertising
  • Enhancing website functionality and user experience
  • Ensuring security and fraud prevention
  • Maintaining records of your communication preferences and consent

SMS Messaging and Compliance

Text Message Program Terms and Conditions

By opting into our SMS messaging services, you agree to receive text messages from Pure Coast Water Company about your water test, appointments, customer support, and offers related to our services. Consent is not a condition of purchase. Full program terms are in our Terms of Service.

Opt-In and Consent

  • You will only receive messages if you have explicitly opted in
  • We maintain timestamped records of all opt-in actions
  • We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

Opt-Out Instructions

  • You can cancel SMS notifications at any time by replying "STOP"
  • You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
  • All opt-out requests are processed immediately

Message Frequency and Content

  • Message frequency varies based on your interactions with our business
  • Messages will be related to the services you have requested or that we offer
  • We do not send promotional content without specific consent

Help and Support

  • Reply "HELP" for assistance or contact us at [email protected]
  • Customer support is available 7 days a week, 8am to 6pm Pacific

Carrier Information

  • Standard message and data rates may apply
  • Carriers are not liable for delayed or undelivered messages
  • Supported carriers include AT&T, Verizon, T-Mobile, and most regional carriers

SMS Data Protection Statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We implement strict data protection measures to safeguard your SMS opt-in information and consent records.

Information Sharing and Disclosure

We do not sell, rent, or trade personal information for money. We may share information with:

Service Providers

  • Vendors who help us operate our business, such as our customer relationship management (CRM) platform, appointment scheduling, payment processing, and financing partners you choose to apply with
  • SMS aggregators and providers solely for the purpose of delivering messages you've consented to receive
  • All service providers are contractually obligated to maintain confidentiality and security

Advertising Platforms

  • Limited information to measure the performance of our ads, as described in Section 5. This never includes your phone number or text messaging opt-in data and consent.

Legal Compliance

  • If required by law, legal process, or to protect our rights
  • In response to valid law enforcement requests or court orders

Business Transfers

  • In case of mergers, acquisitions, or sale of assets
  • In such cases, your data remains protected under the terms of this policy
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Advertising and Measurement

We advertise on platforms such as Meta (Facebook and Instagram) and Google. To understand which ads lead to real customers, we may send these platforms information about actions taken after you click an ad, such as submitting a form or scheduling an appointment. This may include:

  • Your email address, name, city, state, ZIP code, and country, which are converted into a coded (hashed) format before they are sent
  • Ad click identifiers (fbclid or gclid), Meta browser identifiers (_fbp and _fbc), and our website's browser ID
  • Your browser user agent, the page where the action happened, and the date and time of the action
We do not send your phone number or your text messaging opt-in data and consent to advertising platforms.

These platforms use this information to match actions to ad clicks and report results to us, and may use it under their own privacy policies. You can manage how they use your information in your Meta ad preferences and Google My Ad Center, or ask us to stop sharing your information for advertising as described in Section 10.

Cookies and Tracking Technologies

We use cookies, browser local storage, and similar technologies to:

  • Remember which ad, campaign, or page brought you to our website, for up to 30 days
  • Store Meta browser identifiers (_fbp and _fbc), which last up to 90 days
  • Analyze site traffic and user behavior
  • Remember your preferences and improve website functionality
  • Measure the effectiveness of our services and advertising

You may control or delete cookies and stored site data through your browser settings. Disabling them may limit your ability to use certain features of our website.

Data Retention

We keep personal information only as long as we need it for the purposes in this policy:

  • Customer, service, and warranty records for as long as you own a system we installed, plus any period required by law
  • Inquiries from people who did not become customers for up to 3 years after our last contact
  • Text message consent and opt-out records for at least 4 years, to show compliance with telemarketing laws
  • Advertising and visit information stored in your browser for up to 30 days, and Meta cookies for up to 90 days

Data Security

We implement and maintain reasonable security measures to protect your personal information:

  • Encryption of sensitive data in transit and at rest
  • Secure access controls and authentication mechanisms
  • Regular security assessments and updates
  • Employee training on data protection
  • Breach notification protocols in accordance with applicable laws
  • Secure backup systems and disaster recovery procedures

Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee absolute security.

Your Rights and Choices

You have the right to:

  • Access, update, or delete your personal information
  • Opt out of marketing emails by clicking "unsubscribe" in our emails
  • Opt out of SMS messages by replying "STOP"
  • Ask us to stop sharing your information with advertising platforms
  • Request information on how we process your data
  • Withdraw consent at any time for future communications

To exercise these rights, please contact us using the information in Section 14.

California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the following rights:

  • Right to know what personal information we collect, use, and disclose, and why
  • Right to delete personal information we collected from you, subject to legal exceptions
  • Right to correct inaccurate personal information
  • Right to opt out of sale or sharing. We do not sell personal information. Sending ad measurement information to advertising platforms, as described in Section 5, may be considered "sharing" for cross-context behavioral advertising under California law. You can opt out at any time.
  • Right to non-discrimination. We will not deny you service or charge you a different price for using these rights

We do not knowingly collect sensitive personal information, such as Social Security numbers or financial account numbers, through our website.

To make a request, email [email protected] with the subject line "Privacy Request" (or "Do Not Share" to opt out of sharing), or call +1 619-853-6087. We will verify your identity by matching information we already have, and respond within 45 days. You may use an authorized agent, who must provide proof that you authorized them.

Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us their information, contact us and we will delete it.

Third-Party Links

Our website may contain links to third-party websites, such as review sites and social media. We are not responsible for their privacy practices and encourage you to review their policies. This privacy policy applies only to information collected by Pure Coast Water Company LLC.

Changes to This Privacy Policy

We may update this policy periodically. The latest version will always be available on our website with the effective date. For significant changes, we will notify you by email or through a notice on our website.