Honest, Direct Pricing
Our system prices are listed online, with no dealer markup and no high-pressure sales. Installation is quoted separately and in writing.
About Pure Coast Water
Veteran-Owned Water Treatment, Built for San Diego Homes
Pure Coast Water Company is a local, veteran-owned team that installs water softeners, whole house filtration and reverse osmosis systems across Southern California, with honest pricing and a lifetime limited warranty.
Veteran Owned
Lifetime Limited Warranty
NSF Certified
American Made
Open 7 Days
Clinton Dye
Founder · U.S. Marine Corps Veteran
- Founded Pure Coast in San Diego
- Personally backs every install
- Reachable by phone, 7 days a week
Our story
Founded by a U.S. Marine Corps Veteran
San Diego tap water is some of the hardest in California, and most homeowners are left choosing between big-box equipment and dealers charging $7,000 to $10,000. Pure Coast was started to offer a better option: quality, NSF certified systems at direct prices, installed by a local team that answers the phone.
“Water touches every part of your day. It should be the last thing you have to worry about, at every budget. That's why I founded Pure Coast Water Company: to cut through the noise and make genuinely safe water accessible to San Diego families and businesses. We run every install with the same discipline I learned in the Marine Corps.”
Clinton Dye, Founder, U.S. Marine Corps veteran
Meet Clinton
Hear It From Our Founder
Why Pure Coast started, and what you can expect when you work with us.
What we stand for
The Standards Behind Every Pure Coast Install
Equipment Built to Last
USA-made Clack valves, NSF certified components and commercial-grade media, backed by a lifetime limited warranty.
Local and Accountable
Veteran owned and fully insured, with local techs from San Diego to Riverside who stand behind their work.
Respect for Your Time
Open 7 days, 8am to 6pm. We call back within 24 hours, and most installs are finished in one visit.
How we work
Clean Water in Three Simple Steps
Free Water Consultation
Talk with our team by phone or video. We learn about your home, your water and your goals, with no pressure.
Choose the Right System
We recommend a system sized to your home and give you the price in writing, including a separate installation quote.
Professional Installation
Our local team installs and programs your system, usually in one visit, and we stay on call after.
Where we work
Proudly Serving Southern California
We install throughout San Diego County and within a 90-mile radius, and ship systems nationwide.
5-star rated on Google
Trusted by Our Neighbors
Free water consultation
Let's Talk About Your Water
Whole home water systems from $1,995, or from $30/month with financing. Our team will call within 24 hours.